The Bridge II by Coca-Cola

The Bridge Builders

The Bridge Builders is a unique Commercialization Program for startups, acting as a bridge between the entrepreneurial community and major global markets including the US, Europe, Africa/Eurasia and the Pacific.

The Startups

The startups in the program range from early stage to growth startups. They offer software solutions that are ready to commercialize and that fit one of six core themes: Consumer Engagement, Consumer Retail, Supply Chain, Marketing Innovation, IT Infrastructure and Health & Wellness.

The Program

The program lasts seven months and provides tangible commercial guidance. It does so by providing the startups with in-depth marketing training, access to experienced business mentors and connection to Coca-Cola // Turner // Mercedez-Benz business sponsors. The commercialization process includes an opportunity to pilot within Coca-Cola // Turner // Mercedez-Benz and a chance to license the startup’s product to the companies and/or its partners. The program does not require any equity or IP ownership from the startups.


Company Overview

Aspectiva's Artificial Intelligence (AI) solution analyzes massive volumes of consumer opinions from across the web, turning them into actionable insights and recommendations, empowering shoppers to buy with confidence. Using Natural Language Processing (NLP) and Machine Learning technologies, Aspectiva leverages Consumer Generated Content to help eCommerce shoppers validate their purchasing decisions, travelers find the hotels that best fit their need and enable brands to drive product roadmap and marketing campaigns.

Ezra Daya

CEO & Co-Founder
Ezra brings extensive experience in leading successful initiatives from the level of abstract technological ideas to large-scale business solutions that provide significant value to users. Prior to founding Aspectiva, Ezra managed the Text Analytics group at NICE Systems and Served in 8200 – IDF’s Intelligence elite unit. He holds an M.Sc. in Computer Science and is the owner of publications and patents in the fields of Natural Language Processing (NLP) and Machine Learning.


Company Overview

Cyabra protects brands and public organizations against disinformation threats. Its unique technology relies on a complex algorithm, skimming through prominent social media platforms, detecting any abnormal identities, alerting in-real-time in order to start devising a remediation strategy. The company consists of domain experts from the Israeli Defense Forces (IDF) Special Operations Department, with over 25 years of cumulative experience in cybersecurity & intelligence gathering, and board advisors such as Ram Ben Barak (former Deputy Director of the Mossad).

Dan Brahmy

CEO & Co-Founder
Before founding Cyabra, Dan held positions in business development and marketing in leading companies (Google, Deloitte and IDI Ventures).
Dan obtained his B.A in Business Marketing at IDC.
While he was born and raised in Paris, he recently got married to his Argentinian spouse who's fantastic at cooking Italian food.


Company Overview

Edgybees is the developer of Augmented Reality (AR) software for full motion videos (Drones, Auto's and CCTV). The AR software provides drone operators with unparalleled situational awareness to maximize the effectiveness of aerial operations. First proven in post-Irma Florida, Edgybees has rolled out this AR technology for fire, police, and public safety pilots as a powerful control app. Edgybees AR applications are powered by a stack of proprietary and patent-pending technologies. The Edgybees AR platform is available to 3rd party developers.

Adam Scott Kaplan

CEO & Co-Founder
Adam Scott Kaplan is the CEO and Co-founder of EdgyBees. Adam co-founded and served as an executive in a variety of technology companies. Among these companies include Xennex Inc., a “Google” of genomics databases (acquired by Biotime Inc.), Athoc (acquired by Blackberry), Digital Guardian and Tonian (acquired by Primary Data). Adam graduated with honors from Occidental College with a Bachelor of Arts in Diplomacy & World Affairs and Economics.


Company Overview

Emaze is the next generation of digital content creation, empowering millions of users to make an amazing impression through design and technology every day. Emaze state of the art HTML5 technology eliminates the need for any knowledge of coding or web design, and provides a host of user-friendly tools that enable the addition of live social media feeds, photo and video content, web pages, gifs, shopping and more. Users can utilize our innovative features that include 2D and 3D slides, pan and zoom transitions, animation, sound effects and analytics tools. Emaze empowers the everyday creator to be simply emazing.

David Edri

David Edri is a leading ad-tech and social media entrepreneur and executive with over 20 years of industry experience. David is currently the CEO of Emaze, an online content creation software with patented automatic design technology. David was a founding team member of RadiumOne, an online marketing platform, founder and CEO of, an online marketplace, and the founder and CEO of, a social network that connected entertainment communities.


Company Overview

FANS-LEAGUE is a highly engaging mobile based competition among fans, turning fandom into a sport and making fans the new heroes, while providing brands, rights holders and media companies with profound analytics and monetization tools. Fans have always been a part of the game, now they can BE THE GAME. FANS-LEAGUE partners with media companies, leagues and brands who are looking to better activate, engage and monetize their fans. The revenue generated through FANS-LEAGUE is derived from many potential revenue channels, including: targeted advertising, affiliations (tickets, merchandise, video services, sports betting), sponsorships, in-app purchases (virtual goods), and OTT content.

Omer Chomski

CEO & Co-Founder
Before founding FANS-LEAGUE Omer served as an officer at a top intelligence unit at the IDF. During his service he was initiating, leading and executing complex intelligence projects, including projects with significant technological aspects. During his service Omer was awarded the title of personal excellence by the Chief Intelligence Officer. Omer is a true sports fan and a member of the Hapoel Jerusalem BC fans organization.


Company Overview

HEAT is pioneering the hybrid approach to Artificial Intelligence (AI), where human and AI, intertwined together into one service for accurately processing data. The service works in a way that whenever the AI "fails", a human kicks in and takes over the task. To make this all work smooth, HEAT operates an internal workforce of people from all around the world, organized in a way that guarantees the availability of a human brain whenever required. Companies, ranging from startups to large enterprises apply HEAT's hybrid AI engine for various business needs including: document processing, lead enrichment, content moderation and more.

Yigael Berger

Yigael is a serial entrepreneur in the last 10 years. His previous company, Appixia, exited to Wix in 2014, three years after its inception. Prior to becoming an entrepreneur, Yigael served for 10 years as an officer in 8200. Yigael holds a BSc in Computer Science from the Technion, and MSc Computer Science from TAU. In his spare time, Yigael likes to cook delicious food and share it.

Market Beyond

Company Overview

Market Beyond provides Fortune 500 Brands and Retailers with real-time, actionable, product-level insights in order to increase eCommerce market share. Market Beyond’s platform derives insights from analyzing billions of e-shoppers’ decisions across the global eCommerce universe using deep learning, big data and eCommerce intrinsic technologies. Analyzing millions of different SKUs on monthly basis, we generate daily actionable insights that have an immediate effect on the bottom line. Our customers use Market Beyond to focus where it really matters: increasing revenues and reducing the time-to-act from weeks and months to hours.

Yuval Yifrach

CEO & Co-Founder
Yuval is the CEO and co-founder of Market Beyond, an innovative provider of Market Intelligence for ecommerce. Yuval has extensive experience both in the startup and enterprise world. Prior to Market Beyond, Yuval founded Myze, helping shoppers use the best credit card. Before Myze, he was a Senior Product Manager, leading Amdocs Mediation into market leadership, with customers including AT&T, Vodafone and more. Yuval holds an MBA from IE Business School and BCs in Computer Science.


Company Overview

NeuroApplied helps brand managers and market research managers understand their customers' thoughts and quantify them. Our technology accurately measures the true brand perception of consumers as well as advertising campaign effectiveness. Unlike traditional market research methods, our tool reads subconscious thoughts objectively. It does it in a mobile, quick and convenient way, which is also fun to interact with. We use Neuro-Cognitive science combined with Deep Neural Networks algorithms and gamification to come up with a state of the art method in the realm of Market Research.

Lior Moyal

CEO & Co-Founder
Lior is The CEO and Co-Founder of NeuroApplied. Before joining NeuroApplied, he served as the VP Marketing & BD at ThetaRay and VP of BD at Allot. Previous positions include AudioCodes VP of Marketing & BD, VP of BD at BridgeWave, and VP of Product at Orckit. Moyal holds a B.Sc. in Physics and Mathematics from the Hebrew University (Talpiot), and an MBA in Marketing from Tel Aviv University (Wharton).


Company Overview

Toya is a content creator specializing in Gaming and Media for the female demographics. in 2017, Toya became an official partner of Microsoft on Minecraft Marketplace, released 11 products and monetizing at a growing rate. Toya's products are with strong leading female characters, designed to inspire and empower girls with a can-do attitude, as they practice strategy, decision making, and competitiveness. We offer a variety of role models as well as a challenging gameplay – beyond pink, and can implement our unique content on any desirable platform.

Anat Shperling

CEO & Co-Founder
Anat is a seasoned executive and an entrepreneur with 20 years of experience in media and entertainment. Prior to founding Toya, she was the founder and managing director of Israel's Women's Film Festival, and the chairwomen of the film committee at the Ministry of Education.
Anat is a women's rights activist and a mother of two. Holds an undergraduate degree in film and TV and a master's degree in Gender Studies.


Company Overview

Weezmo is a physical market intelligence platform, with unique technology that connects in-store and online consumer identities. Weezmo connects to any retailer's POS without integration or changes to the existing software, and allows retailers to connect and engage in-store consumers, online. Using Deep Learning and Big Data technologies, Weezmo enables retailers to identify their customers and know their holistic buying habits across all businesses (online AND offline). Our customers use Weezmo to increase marketing effectiveness, gain insights for strategic decisions and discover trends that increase sales and consumer retention quickly, and efficiently.

Shai Raiten

CEO & Co-Founder
Before founding Weezmo, Shai worked as senior software architect and project manager, having worked with a vast number of customers, ranging the entire spectrum from start-ups to large enterprises and government agencies.
He also was Microsoft MVP for the past 8 years.

White Raven

Company Overview

White Raven is creating contextual AR inspirations throughout a passenger’s visual journey. The technology behind White Raven is a real-time visual search engine that allows users to identify locations, businesses and points of interest, by converting them into a virtual real-estate. Our powerful engine transforms physical locations in the passenger’s line of sight into an easy to interpret digital content and enables location-based applications to leverage the connected car virtual space to create a next generation passenger experience.

Amir Adamov

Before founding White Raven (previously Fringefy), Amir was an Israel Air Force Flight Instructor, experienced with AR and VR user interfaces for executing missions in very dynamic environments. Amir holds an MBA from IDC Herzliya, specializing in Corporate Finance and Risk Management.