The Bridge II by Coca-Cola

The Bridge Builders

The Bridge Builders is a unique Commercialization Program for startups, acting as a bridge between the entrepreneurial community and major global markets.

The Startups

The startups in the program range from early stage to growth startups. They offer software solutions that are ready to commercialize and that fit one of nine core themes: Customer Experience, Supply Chain, Supply Chain - Last mile delivery, Service & Selling - Home Delivery, Service & Selling - future of work, Human Resources, Realty Excellence, Health & Wellness, IT Infrastructure.

The Program

The program lasts seven months and provides tangible commercial guidance. It does so by providing the startups with in-depth marketing training, access to experienced business mentors and connection to Coca-Cola // Turner // Mercedes-Benz business sponsors. The commercialization process includes an opportunity to pilot within Coca-Cola // Turner // Mercedes-Benz and a chance to license the startup’s product to the companies and/or its partners. The program does not require any equity or IP ownership from the startups.


Company Overview

Autofleet has created the first, truly sustainable, Vehicle as a Service platform, by providing an elastic supply of vehicles serving any source of demand. The Autofleet platform enables the growth of on-demand mobility services by efficiently using existing vehicle resources to reduce urban congestion and deadhead miles. The platform centrally optimizes and manages the fleet, negating the dependence on driver decision making, and is designed to achieve the benefits of an autonomous fleet, currently starting with traditional vehicles. To date, Autofleet has partnered with some of the largest fleets in the world.

Kobi Eisenberg

CEO & Co-Founder
Kobi is the CEO and Co-Founder of Autofleet. Before founding Autofleet, Kobi was Head of Product at Gett, the ride hailing company that operates in Israel, Russia, UK and the US. Prior to that he spent 4 years in Silicon Valley as the VP Product of a fast growing IOT startup. Kobi holds a B.Sc. in Computer Science and an MBA both from Ben Gurion University in Israel.

Company Overview helps companies effectively engage with users, using dynamic and interactive videos. Video that is present in almost every user touchpoint, from marketing campaigns to product and customer relations is only absent where the content is based on dynamic data. Creating millions of videos - a unique video for every piece of data - is expensive, slow, and not scalable. Blings technology allows the creation of videos "on the fly", using the user's device, with zero cost per video, and no scale limitations for any kind of data-based content.

Yonatan Schreiber

CEO & Co-Founder
Yonatan is the CEO and Co-Founder of He has years of experience in technology and leadership, and has specialized in the video-tech world - with deep affinity to innovation and product. Prior to this initiative, Yonatan worked as the CTO of Broadsay, and before that, in consulting, developing and managing development teams in various roles. Yonatan holds a Master's degree (cum laude) in Cognitive Sciences from Hebrew University.


Company Overview is the all-in-one Product Management Platform, empowering product teams of all sizes to build products with confidence. Everyone involved in building the product is working off a single Product System of Record. With Craft. io, the entire company can connect with the product, from its leadership, product managers, product owners, sales, customer success, support to the wider organization.

Elad Simon

Elad is the CEO of, the Product Management Platform that helps teams build products with confidence. Prior to, Elad held senior leadership roles in Taboola (a global leader in the sponsored content space), Google and Barclays, leading large, cross-functional revenue generating teams spanning marketing, sales and account management. Elad holds a B.Sc. in Mathematics, Economics and Philosophy from Tel-Aviv University and an MBA from INSEAD. In his spare time Elad likes to swim, spend time with his kids and watch stand up comedy.


Company Overview

Enterprises must collect data from customers but this is often managed with primitive digital tools, such as PDFs, or even paper forms that require extensive manual data entry and processing. These outdated methods result in out-of-control operational costs, high error rates, and subpar customer experience. EasySend transforms manual communication channels into digital processes with a click of a button. With EasySend, which takes a week to implement, you can create digital processes, asking your customers only for relevant data and guiding them through the form filling process, receiving the data automatically into your organizational systems in real time.

Tal Daskal

Tal Daskal is an innovation and digital transformation leader, taking EasySend from an idea to a thriving startup with 50 employees and 45+ enterprise customers in Germany, North America, and Israel. After working in one of the largest insurance companies in Israel, Tal saw first hand the extent of the problem that paperwork and manual processes create for insurance companies.


Company Overview

InterAI is a no-integration, no-API, no-code platform that helps optimize business processes, in sales, service and across the entire organization, by solving disparity and complexity of existing business applications rapidly and without any IT effort. We do it by enabling organizations to build a new application layer—UI & business logic—on top of any existing app and consolidate, customize and modernize apps without integrations, APIs or code, only using computer vision-powered visual data mapping. We help comapnies save IT costs, improve employee experience and accuracy and increase productivity by at least 50% in a matter of days

Tomer Suarez

Tomer studied Math, Computer Science and Physics for his undergraduate degree. He was previously a special projects manager and investor at the Israeli Ministry of Defense. Prior to that, he was a Founder & CEO of Silicon Valley-based, venture-backed EdTech startup Peach Education. He has an extensive background and expertise in deep tech, enterprise software and consumer products. Tomer is passionate about combining these, which he realized as the Co-Founder & CEO of InterAI.

Company Overview is the leading AI decision-making platform that helps teams make decisions in the workplace, in a more streamlined and efficient manner. You can manage the entire decision making process on, from posing the question, to holding the discussion and then finally making the decision. moderates the entire discussion and prioritizes the leading discussions to help you make better decisions, in a more time-efficient manner

Joab Rosenberg

Joab brings 25 years of experience in analytics and data science spanning government, academia and the private sector. Joab is a retired colonel, former deputy head analyst for the Israeli government and former head of the prestigious Talpiot program. He is a PhD candidate in philosophy at Cambridge University.

Company Overview unlocks your video’s potential with the power of AI; automatic identification of peak moments lets you leverage your content to boost engagement and drive revenue. The core of our technology is in our ability to identify and extract the highlights (the peak engagement moments) out of any video content. We then take those moments and leverage them into short teasers/previews that help publishers/ broadcasters/content owners to better interact with their audience and grow their video consumption. Our mission is to increase video ROI by amplifying the impact of video.

Amit Golan

CEO & Founder
Amit founded, an AI-driven video optimization company, in 2014, with the aim of driving video engagement and transforming online video consumption into a more financially rewarding and compelling content source. Amit previously founded Scratch IL, which is a software that teaches young children to code. It’s currently implemented in 30 schools in Israel. Amit is a mentor for Google Campus and WeWork labs, specializing in Product Development. He is a graduate of the Zell Entrepreneurship Program and a former Navy Seal.


Company Overview

Poloriz helps brands and publishers improve their customers' experience and engagement via personalized stories. Poloriz's solution automatically transforms content into a modern, innovative, and desirable display that keeps users more engaged and active. Currently serving over 25 clients & 55M+ monthly page-views across the US and Israel.

Amir Barhak

CEO & Co-Founder
Amir is a Co-Founder and CEO of Poloriz and brings over 12 years of experience in product management and business development. Before Poloriz, Amir founded 'Mabasir' a social network for foodies with over 250k users per month and was a tech consultant at the Prime Minister's Office.


Company Overview

Revuze transforms how brands consume Customer Experience (CX) insights with the first all automated generator of insights from unstructured customer opinions. Our unique AI technology enables any role in the organization to gain deep, actionable insights about their customers, competitors, products, and services. Our investors include CX leaders Nielsen and SAP and our customers include P&G, J&J, Dolby, Mattel, McCormick, Wilson, TTI, ConAir, etc.

Boaz Grinvald

Boaz is a top performing technology business executive with over 20 years’ experience, including previous roles as a CEO, General Manager and senior executive. Boaz has founded several technology companies and grew them all from ideas to multi $M in revenue, across different industries, business models and geographies.


Company Overview

Logs and data are at the heart of the software, but getting them right has become a painful, slow, and costly process. Rookout creates workflows that are inherently dynamic, responsive to needs, and highly performant anywhere (monolith to serverless) by harnessing the power of nonbreaking breakpoints. Rookout has been shown to save multiple hours per developer per week around debugging, logging, and development workflows.

Or Weis

CEO & Co-Founder
Or is the Co-Founder and CEO of Rookout. As a Unit 8200 officer and alumnus, he has worked as a lead engineer in multiple cyber security and big data companies, was a consultant for the Ministry of Defense, and a VP R&D at Netline CT cyber division. Or founded Rookout, to resolve the pain of understanding software and accessing data points from code.


Company Overview

Spetz is an HR-tech SaaS startup that allows corporations to manage personalized communication with all of their candidates across every step of the hiring process. Spetz scans each candidate’s resume and uses big data to reach out to each candidate via the right platform, using the right wording and timing to achieve maximized response rate which results in shortened time-to-hire and dramatically improved candidate experience and employer branding.

Yam Dvir

CEO & Co-Founder
Yam is the Co-Founder and CEO of Spetz. He was born and raised as the 2nd generation of the Israeli Alpaca Farm at Mitzpe Ramon. He holds a B.A in Business Administration from IDC Herzliya, where he majored in data science and is an alumni of the Zell Entrepreneurship Program. Yam served in the IDF for 5 years as a combat soldier and special operations commander in an elite unit of the intelligence wing. Yam was the CMO of his family business in the agriculture, textile and tourism fields and is a volunteer at “House of Wheels”.


Company Overview

Shield34 is a test automation platform based on disruptive AI technology. Shield34 boosts test automation ROI and time to market by resolving all major test automation pitfalls, reducing false positives test results to less than 1%, pinpointing every failure to its root cause and shortening test duration from hours to minutes. Shield34 is the only testing solution that integrates automatically with your existing tests.

Ran Finkelstein

CEO & Co-Founder
Ran is the CEO and Co-Founder of Shield34.
Ran has more than two decades of technology and business leadership experience. Prior to Shield34, Ran co-founded GetAlert which delivers smart analytics based on human biometrics for cameras. Previous positions include various leadership roles across business development, customer services and QA management in VoIP and computer vision fields at Juniper Networks, XTR3D and VocalTec.