The Bridge Builders
The Bridge Builders is a unique Commercialization Program for startups, acting as a bridge between the entrepreneurial community and major global markets.
The startups in the program range from early stage to growth startups. They offer software solutions that are ready to commercialize and that fit one of nine core themes: Customer Experience, Supply Chain, Supply Chain - Last mile delivery, Service & Selling - Home Delivery, Service & Selling - future of work, Human Resources, Realty Excellence, Health & Wellness, IT Infrastructure.
The program lasts seven months and provides tangible commercial guidance. It does so by providing the startups with in-depth marketing training, access to experienced business mentors and connection to Coca-Cola // Turner // Mercedes-Benz business sponsors. The commercialization process includes an opportunity to pilot within Coca-Cola // Turner // Mercedes-Benz and a chance to license the startup’s product to the companies and/or its partners. The program does not require any equity or IP ownership from the startups.